Are you targeting the right audience?
"Paid Ads just don't work!" 🤬
How many times have you heard this?
The reason so many businesses will tell you that paid ad's on Facebook and Instagram don't work is because they'll either do it themselves or hire somebody else to do it, and then they won't even reach out to the right people.
Targeting the correct audiences takes skill and a lot of testing.
Before you give up on the whole thing, try testing out different demographics and really honing in on your correct audience.
Sometimes it's the least expected demographic. But if your products are great, then somewhere out there is an audience just waiting to hand you their money to get it!